- Headline should be catchy to gain interest (“Like-New Condition,” “Priced to Sell Quickly,” “Area’s Best Schools,” etc.)
- Keep your copy to-the-point, avoiding overdone narrations filled with emotionally driven descriptions.
- Stick to the pertinent details such as number of rooms, square footage and tangible features.
- Highlight remodeled or updated areas that add to the value of the home.
- Hire a profesional photographer
- For outside shots, be aware of the weather and daylight and try photographing your home at different times of day to see what light flatters it most.
- Remove exterior distractions such as cars in the driveway or children’s toys strewn about the lawn.
- Re-stage interior by removing unnecessary furniture, knickknacks and personal items.
- Clear up counter space in the kitchen and remove any items you store on top of your refrigerator.
- Make sure all other rooms are neat and uncluttered.
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